These surveys may take our five minutes of your day, and the incentive of potential financial reward is enticing. I like the surveys hoping that the feedback is useful, ultimately, improving the shopping experience for our community. An interesting example: I asked for the return of doggie 'poop' bags on one survey and low and behold... they returned. Poo bags for the win! Check out the website at the bottom of your store receipt for the link to the respective surveys.
Here's a link as an example!
https://media.ipsosinteractive.com/projects/LOBLAW/survey.htm?d=storeopinion_ca
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